On March 10th, 1876 Alexander Graham Bell made the first phone call to Thomas J. Watson, Sr. While technology has made it easier to communicate, it has not necessarily improved how effectively we communicate. Effective communication ensures that teams are more productive, which makes projects more successful. At MarchTen, we have observed that effective communication at the organizational level, and the individual level, is one of the most poorly executed parts of most information technology Projects.
The disconnect between business stakeholders and technology stakeholders creates a divide which results in information technology projects that fail to meet the business' goals. Technology projects fail to meet their goals because: business leaders and information technology leaders sometimes seem to speak different languages, the solution does not work the way business leaders expect it to, and projects fail to meet business goals on the timelines that market changes demand.
Effective stakeholder communication sets apart successful information technology programs, and projects, from the ones that fall short. Effective communication and ongoing dialogue ensures that:
1) The Highest Priority Goals are Managed First 2) There is a Direct Connection Between the Business' Goals and the Technical Teams Objectives 3) Disconnects Between the Business' Needs and Technical Capabilities are Identified and Managed Early On 4) The Business Grows Increasingly Confident that the Technology Team Drives Competitive Advantage
At MarchTen, active communication management is seen as mission critical rather than secondary. Communicating to the right people, in the right way, at the right time is essential to delivering successful projects. Ensuring that technical solutions deliver competitive advantage can only be achieved by bridging the divide between the business side and the technical side of your organization.